JOHN LEWIS. BEAUTY CYCLE.

The beauty industry is a big contributor to global pollution, producing around 120 billion units of packaging each year, little of which can be recycled at home.Working in partnership with a leading global recycling expert, BeautyCycle helps to eliminate this waste by recycling your beauty empties for you and rewarding you in return.

Since November 2019, more than 85,000 My John Lewis members have donated to BeautyCycle, saving an incredible 425,000 products from going to landfill.

Director : James Finan

Cinematographer : Daniel Ali